These kinds of triggers allow you to send more targeted and tailored content. For example, it could be a contact who’s opened an email or clicked on a specific email link (which might indicate their interest in that particular topic). Slightly more sophisticated automated campaigns use the same principle of sending emails based on an action, however, the actions (or triggers) are a bit more complex. An autoresponder campaign can help to nurture that interest further and increase your chances of converting them into a customer down the line. At this stage, it’s still too early to tell what exactly they’re interested in. What’s the benefit of doing this? Well, the theory is that, by signing up to your mailing list, the visitor has indicated some interest in your business. Most newsletter tools will be able to do this through their autoresponder feature. This 3-minute video will show you some real-life examples to help you get a sense of what you might need for your business.Īs you can see from the video, automation at its most basic level is really just sending an email (or series of emails) based on a simple action, like a visitor signing up to your mailing list. And, with the right automated email sender, it doesn't need to be difficult – in fact, most providers offer helpful templates. Having these set up will save you a ton of time and help increase your profits. They include welcome email series, abandoned cart emails and behavioral automations (for example, when a user visits a specific page or clicks a link). Which email automation software is right for my businesses?Įmail Automation Software: A Brief IntroductionĪutomated email marketing campaigns can range from really simple to really complex.A brief introduction to email marketing automation.So if you’re looking to transform your email marketing strategy forever, read on. We also look at 11 different email automation software providers that are really making waves in the small-to-medium business market. ![]() ![]() In this article, we discuss just how powerful marketing automation can be for a business. More recently, a few affordable, cloud-based small business email marketing providers have entered the market, with cleverly-engineered feature sets that go well beyond a classic autoresponder. Now, however, things look a bit different. Email automation software solutions were obscenely expensive, and smaller and medium-sized businesses didn’t get to play in that particular sandbox. Businesses using email automation software generate twice as many leads as those that don’t.įor a long time, though, only large corporations were able to benefit from automation. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read.Įmail marketing automation is hailed as the ultimate solution to staying relevant. Email marketing is all about trying to stay relevant: sending the right message at the right time, and read by the right recipient.
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